Academic
Grades falling over two consecutive assessments, a failed mock exam, a growing backlog of late submissions.
Sources · SIS · LMS · teaching staff
Module · Retention
Edugent Retention
A student who drops out always sends signals first. The agent pulls them together, the human steps in. Retaining costs 5 to 7 times less than recruiting.
edugent.app · retention · 2025-26 cohort
Early warning signs · week 12
182 students monitored · 7 at high risk · 14 moderate · 161 OK
T.D.
Thomas D.
MSc Finance · S2
Falling grades · 2 assessmentsNo LMS login · 9 daysPulse NPS survey −2
High
S.B.
Sarah B.
MS Marketing · S3
Attendance −30%Group work: 0/3
Moderate
L.O.
Léo O.
Global MBA · S1
Doubt expressed in a chatFunding question
Moderate
M.K.
Maya K.
MSc Finance · S2
All clear
OKPassive monitoring
The agent raises the alert. The decision to intervene remains human: choice of channel, timing and tone.
−50%
dropout within the programme
+€120,000
of revenue protected per student retained, depending on the programme
5 to 7×
ROI of retention vs equivalent recruitment
Retaining a student at risk of dropping out usually costs far less than recruiting a new one, often one of the best ROIs in the student lifecycle. The amounts depend on the remaining fees: to be calibrated on your programme, with no commitment on results.
edugent.app · retention · 2025-26 cohort
Early warning signs · week 12
182 students monitored · 7 at high risk · 14 moderate · 161 OK
T.D.
Thomas D.
MSc Finance · S2
Falling grades · 2 assessmentsNo LMS login · 9 daysPulse NPS survey −2
High
S.B.
Sarah B.
MS Marketing · S3
Attendance −30%Group work: 0/3
Moderate
L.O.
Léo O.
Global MBA · S1
Doubt expressed in a chatFunding question
Moderate
M.K.
Maya K.
MSc Finance · S2
All clear
OKPassive monitoring
The agent raises the alert. The decision to intervene remains human: choice of channel, timing and tone.
The signals
Five families of dropout signals
A student who is dropping out signals it first, across several channels. Taken on its own, each signal is harmless. Combined, they form a pattern a few weeks before the decision.
Engagement
Class attendance dropping (−25% or more), less frequent LMS log-ins, group participation collapsing.
Sources · Class attendance · LMS · project platform
Social
Isolation from study groups, gradually leaving student channels, missing programme events.
Sources · LMS · NPS survey · teaching staff feedback
Emotional
A negative pulse NPS survey, a recurring negative tone in exchanges with the agent, doubts expressed about the choice of programme.
Sources · Pulse NPS survey · exchanges with the agent · teaching staff feedback
Administrative
Housing not confirmed, late payment, an exploratory gap-year request, a grant at risk.
Sources · Registry · payments · grants platform
Handover to a human
Which human to alert, and how quickly
The agent never sends a message directly to the student when there is a retention alert. It alerts the most relevant human (configured to your academic organisation), who decides whether to get in touch, how, and in what register.
| Signal detected | Person alerted | Target time |
|---|---|---|
| Acute academic (risk of failure) | Academic tutor | < 48 hours |
| Engagement collapsed | Programme officer | < 5 days |
| Emotional · doubts about the programme | Careers advisor | < 1 week |
| Distress, vulnerability | Head of student wellbeing | < 24 hours, nothing generated by an agent |
| Administrative (visa, housing, funding) | Dedicated student office | < 72 hours |
This mapping is configurable per institution to match your academic organisation chart. Several alerts can go out in parallel (academic + administrative) if needed.
Distress rule
On sensitive topics, a human always comes first
Psychological distress, conflict, harassment, vulnerability, critical financial difficulty: these signals immediately stop any intervention by the agent.
In practice, that means: an immediate alert to the student wellbeing officer, a pause on all agent generation for that profile, no automated message. It is written in the code.
The presumption is that a human must always be first to arrive on these topics.
FAQ Retention
GDPR, consent, stigma: the serious questions
Yes. Edugent only processes data your institution already collects as part of the programme (grades, attendance, LMS activity, opt-in pulse NPS survey). No hidden collection, no sensitive data unrelated to teaching. The legal basis is performance of the education contract and the legitimate interest in preventing dropout, documented in the DPA.
Try Edugent Retention on one cohort
Monitoring set up on a single cohort to measure the impact over 6 months, with no commitment beyond that.